The social media platform has become the most influential platform in the world. Most of the targeted youth and businesses are not only growing but also evolving. That is why we are here to talk about the New Instagram Feature List of 2021.
Instagram has grown away beyond what we thought off. From promoting small business to spread awareness, it has branched out the wings all over. It is quite exciting to see a new update every week, which help their audience up-to-date and to share creative thoughts and activities. Small business and influencers are choosing this as an e-commerce platform to increase their sales. And why not! Although it’s a direct B2B service without involving any third party platform.
Isn’t it challenging to track your Insta Reels separately from the overall insights? When Instagram did not introduce the video feature, the audience was self-centric. But now the algorithm making the audience confused after IGTV and Reel got introduced. The audience got divided into video and photo content and moreover towards vertical video trend.
Apart from releasing new stickers, background motion effects and business tags here is something interesting new Instagram feature list of 2021 which would gain more transparency to your performance.
Also Read: https://socialsikka.com/social-media-influencers-during-pandemic/
You Can Hide Your Insta Likes
If you are someone who is running after likes and get disappointed, this new update is for you. Instagram is no longer display your likes publicly on your post. The social media platform announced that they’re testing the “turn-off” like counts option in 2019 and they launched it.
The best part is that the app is giving all the authority to choose whether the user wants this feature or not. In response, users are happy to get this feature to get rid of the superiority complex.
Introducing New Reels, Live and Reach Insights
The content has distributed and building breakdowns through insights tend to provide transparency. For Reels, Instagram will be showing new metrics including Plays, Accounts Reached, Likes, Comments, Saves, and Shares. For Live, it will be showing Accounts Reached, Peak Concurrent Viewers, Comments, and Shares.
The platform also including these metrics in Account Insights to provide a broader picture of how Reels and Live shape an account’s performance.
These insights are the biggest game-changer. These updates are very useful for seeing what type of content is performing best and how the target audience is interacting.
Conclusion
Instagram is also planning some additional updates; they will also be rolling out a desktop version of Insights in the near future and testing upload options for desktop as well. They have plans on releasing an audio-only broadcast format to complete with the popular app Clubhouse.
The social media platform is planning to improvise the Reel updates. They are going to introduce a ‘bonus payment’ feature to incentivize users to create and promote Reels content.
Instagram is evolving every then and now and its reach making its audience anxious and excited at the same time. It’s good to know the latest updates in the social media world. The ‘trend’ is the new normal until then stay updated with Social Sikka.
